CubaDupa 2022 Redesign
CubaDupa is a weekend Street festival that happens annually in Wellington city.Â
It is a place where people can express and experience their heightened self and encompasses Wellington Culture.
In my proposed design strategy for CubaDupa, I want to focus on the people. What makes up the exciting atmosphere is the diverse and vibrant people and them expressing their heightened self together. Through updating the festival's overall brand strategy and social media, it will hopefully encompass this feeling of people expressing themselves together.
Poster Advertising
Social Media Strategy
The Social Media strategy is a huge part of creating excitement for the festival, my proposed idea included an interactive installation that is activated though social media, and is active before, during and after the festival. The proposed instillation uses the platform to interact with the attendees to involve them in CubaDupa by creating al wall where people can stick what CubaDupa is to them on the wall.
Social Media Videos and Animations
