Divvy Drinks
Divvy is a soda water company that wants to use the opportunity of socializing over few drinks as a tool to spark conversations and discussions between friends, family, and acquaintances.
What if a FMCG (Fast Moving Consumer Goods) can have more use than just being a consumable product?
Divvy wants to use the FMCG market to tackle human connection issues to create better connections between humans on planet earth.
Interactive packaging
Divvys brand identity and packaging design, is used as a tool used to initiate a discussion though using prompted conversation cards to initiate discussions between people all while having a good drink. A fun and exciting product that helps facilitate interaction between the Product and the consumer, and encourages them to interact with their immediate peers in a meaningful way.
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The can sleeves are a double sided sleeves that contain conversation starter statement on the otherside. Just peel the sleeve, rip and play